Posted on: May 22, 2024 Posted by: Christina Bronner Comments: 0
Event Recap: “Sole Synergy: Collaborations Unveiled – A Sneaker Culture Triumph with PUMA” presented by Upscale Magazine and Sneaker Lords Official
The Upscale Atlanta VIP Media Mixer buzzed with excitement on May 1st as sneaker enthusiasts and industry insiders gathered for “Sole Synergy,” an exclusive event presented by Upscale Magazine and executive produced by Didier Associates at Barrio ATL, 2310 Cascade Rd, Atlanta, GA 30311. Moderated by the esteemed Sneaker Lords Official, the evening promised insights, innovation, and the cultural significance of sneaker collaborations.
Key figures such as J Alexander Martin, co-founder of FUBU; Antoine Tutt, President of Sales at Coogi; Kisha Poole, a footwear industry professional; Ian Forde, Senior Brand Strategist at Puma; Alexander-John, Creative Director/Fashion & Footwear Designer; and Shon Murdock, Sneaker Lords official and moderator, graced the stage to share their experiences and expertise.
J. Alexander Martin, co-founder of FUBU, expressed his gratitude, stating, “Much appreciated, Shon Murdock, for bringing this eclectic group of entrepreneurs and fellow business men and women together to discuss partnerships in the footwear industry. I loved hearing such heartfelt stories of perseverance, dedication to craft, and vision.”
Kisha Poole, a footwear industry professional with over a decade of experience, reflecting on the event, shared, “Honored to share insights and connect with such talented and expert panelists at Upscale Magazine’s Media Mixer. Together, we’re stepping into the future of footwear and shattering all glass ceilings!”
Antoine Tutt President of sales at Coogi added, “The Upscale Magazine Media Mixer was an unparalleled event, blending elegance, networking, and entertainment; it was a night to remember.”
The event provided exclusive insights into urban marketing initiatives, activations, and consumer engagement strategies. Attendees were treated to an interactive Q&A session with the panelists, delving deeper into the world of sneaker culture.
A highlight of the evening was the celebration of PUMA’s iconic collaborations with ROC NATION, Emory Jones, Alexander John for the Mixtape collection, as well as their exciting partnerships with COOGI and FUBU.
“Alexander-John, ROC NATION, and PUMA collaborator, emphasize the importance of authenticity and continual innovation, also tapping into his wellspring of creativity, which is prayer.”
Puma has continued to push the boundaries of creativity and secure iconic partnerships. “The key, according to Ian Forde, Puma’s senior brand strategist, lies in authenticity and tapping into the culture.”
Special thanks to our partners, Reliable Security Staffing, for their invaluable support.
For media opportunities, contact Shon Murdock at The Collaborative/SMG, THE FUBU FOUNDATION for Branding Partnerships and Sponsorships at Tel: (646) 342-2881.
Follow on Instagram at @thereturnoftherealone and connect with Shon Murdock on LinkedIn at
Photo Credit: Steaze Jewlianni
Photo Credit: Karetova

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