Posted on: January 22, 2024 Posted by: Dr. Courtney A Hammonds Comments: 3

Fall/Winter show at Paris men’s FW pays tribute to Native Americans and black cowboys.

Designer Pharrell Williams accepts applause after the Louis Vuitton Menswear ready-to-wear Fall-Winter 2024-2025 collection presented in Paris, Tuesday, Jan. 16, 2024. (AP Photo/Thibault Camus)

Louis Vuitton’s Fall-Winter 2024 men’s show witnessed a spectacular convergence of Wild West aesthetics and the diverse tapestry of America as Pharrell Williams, the acclaimed musician-turned-designer, unveiled his highly anticipated sophomore collection. Set against the breathtaking backdrop of the Louis Vuitton Foundation in Paris, the show expertly blended Native American designs with modern luxury, showcasing Williams’ unique vision for the fashion powerhouse.

Model showcasing Louis Vuitton creation from the Menswear ready-to-wear Fall-Winter 2024-2025 collection in Paris on Jan. 16, 2024. (Photo: Thibault Camus/AP)
Model showcasing Louis Vuitton creation from the Menswear ready-to-wear Fall-Winter 2024-2025 collection in Paris on Jan. 16, 2024. (Photo: Thibault Camus/AP)
Model showcasing Louis Vuitton creation from the Menswear ready-to-wear Fall-Winter 2024-2025 collection in Paris on Jan. 16, 2024. (Photo: Thibault Camus/AP)

The runway, resembling a rugged Wild West landscape, welcomed celebrity guests like Bradley Cooper, Omar Sy, and Carey Mulligan. The collection itself echoed the exuberant confidence of Williams, a celebrated music star now making waves in the world of high-fashion design.

Emphasizing loose proportions and reflecting a contemporary take on classic American silhouettes, the models, both male and female, strutted in leather cowboy hats, cowhide valises, and checkered denim jackets adorned with bull badges. Rodeo jackets dazzled with intricate embroideries, highlighting the luxurious craftsmanship synonymous with the LVMH-owned brand.

The Vegas-inspired suiting added a touch of glamour to the collection, featuring jackets with glimmering stripes paired with flared pants, evoking the energy of the iconic Strip. Oversized jackets, including a gangster-style fur coat, provided bold reinterpretations of traditional Western wear.

However, the heart of the collection lies in its collaboration with artists from the Dakota and Lakota nations. The intricate designs on scarves, bags, and blankets featured floral and geometric patterns, telling stories of heritage and identity.

Pharrell wanted to bring out the Native American spirit, (…) he wanted to showcase we’re still here, we’re still resilient,” Rebecca Brady, 54, a Native American from New Town, North Dakota, told The Associated Press.

Beyond the fashion, the event transformed into a cultural spectacle, with VIP guests indulging in Louis Vuitton-branded hamburgers at a Champagne-fueled barbecue. The atmosphere was further charged with performances by Mumford & Sons and artists from Native American nations.

The evening soared to its climax as Pharrell Williams took the stage, captivating the audience with his performance. His artistic flair and distinctive energy brought forth a bold fusion of styles and cultures, transcending fashion into a realm where art, music, and cultural heritage intertwine. The collection not only highlighted Williams’ design prowess but also affirmed his role as a trailblazer shaping the narrative of fashion and cultural expression. At Upscale, we eagerly anticipate witnessing Pharrell’s continued innovation and disruption in the fashion sector. Congratulations on your sophomore collection.

To learn more about Pharrell and LV visit their website at louisvuitton.

In style, Dr. Courtney A. Hammonds, Senior Fashion Editor at Upscale magazine.

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Information sourced from Associated Press; Image credit: Thibault Camus

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