Posted on: June 26, 2023 Posted by: Dr. Courtney A Hammonds Comments: 0
Jaime Wynn, President of Jimmy Choo Americas attends Jimmy Choo Phipps Plaza Store Opening on June 21, 2023 in Atlanta, Georgia. (Photo by Carol Lee Rose/Getty Images for Jimmy Choo)

Jaime Wynn, president of Jimmy Choo North America, hosted the opening of the brand’s stunning new boutique at Atlanta’s Phipps Plaza Wednesday evening. The soirée welcomed over 100 guests who were treated to an unforgettable experience that entertained all the senses.

Phipps Plaza, Buckhead’s most acclaimed luxury shopping, dining and lifestyle destination, welcomed the addition of the luxe brand. The new jimmychoo.com boutique marks a new phase for Atlanta, making its elevated shopping experience more accessible to a broader array of discerning buyers.

An intimate affair, celebrity guests such as RHOA’s Marlo Hampton, celebrity hairstylist Derek J, Dynasty actor Robert Christopher Riley, Dr. Courtney A. Hammonds, celebrity stylist Metta Conchetta, Anderson Smith, Phaedra Parks, and many more were seen shopping while enjoying savory bites, listening to tunes by DJ Princess Cut, and sipping bubbly curated by msquaredpr.com/

 

Marlo Hampton, Phadra Parks, Jaime Wynn (Photo by Carol Lee Rose/Getty Images for Jimmy Choo)
J. Owen, Arkeedah McCormick.j (Photo by Carol Lee Rose/Getty Images for Jimmy Choo)
(FromLeft) celebrity hairstylist/personality Derek J., Dr. Courtney A. Hammonds, Upscales Fashion editor (Photo by Carol Lee Rose/Getty Images for Jimmy Choo)
(L-R) Jaime Wynn, President of Jimmy Choo Americas and Charlene Crusoe-Ingram (Photo by Carol Lee Rose/Getty Images for Jimmy Choo)

The new location houses the full lifestyle offering of Jimmy Choo’s women’s collection, including shoes, handbags, eyewear, small leather goods, soft accessories, fragrance, and a special selection of pieces from the brand’s iconic Bridal collection. New styles such as the Indiya, Azure, Calypso, Carmel, and Fayence are the ideal summer shoes, along with icon styles such as the Azia, Anise, Bing and Saeda, available in shades of blue, teal, fuchsia and classic neutrals. Popular bags like the Varenne and Bon Bon are available as well as the new Diamond Hobo and Diamond Frame Clutch. Finally, menswear, a growing category for the brand, completes the extensive assortment.

Who is Jaime Wynn? Wynn is no stranger to Jimmy Choo. She has established herself as a key player in the company’s growth and expansion to its current marketplace leadership. Jaime has been with Choo for four and a half years as vice president of wholesale and planning. Previously she served in executive sales and planning roles at Marc Jacobs and Anne Klein.

ATLANTA, GEORGIA – JUNE 21: Jaime Wynn, President of Jimmy Choo Americas attends Jimmy Choo Phipps Plaza Store Opening on June 21, 2023 in Atlanta, Georgia. (Photo by Carol Lee Rose/Getty Images for Jimmy Choo)

I am looking forward to working with Hannah and the entire team to continue the great work achieved by Tanya Golesic,” Wynn said.

The Path forward. For Wynn, she sees her new role as a natural progression from her existing role. Additionally, she passionately believes that retail should evolve beyond a shopping experience, and advocates for connectivity to the communities surrounding the company’s retail centers. To ensure this, each Jimmy Choo development is crafted to serve as an authentic gathering place, including a unique merchandising mix and welcoming design elements, fostering a sense of engagement with its neighbors.

If one thing is clear, it’s this: Jimmy Choo is entering a new era, for both the fearless leader and the brand. How Wynn will apply her skillset to her new role at Jimmy Choo remains to be seen, but I’m certain she will reinforce the company’s values of capturing the Hearts of Women and Inspire Men Around the World.”

A highlight of the evening was the inclusion of a charitable component by Jimmy Choo, which made a pledge to donate 20% of all sales from the evening to Lost-n-Found Youth, a nonprofit organization based in Atlanta with the mission of providing shelter, education, financial aid and other crucial resources to homeless LGBTQ+ youth.

Thanks, Jaime Wynn and Jimmy Choo for fusing the worlds of philanthropy and fashion in a forward-thinking way.

Yours in fashion,
Dr. Courtney A. Hammonds