Over 100 fashion forward Atlantans descended upon The House of Givenchy boutique in Atlanta, Ga., on Tuesday, Nov. 29th.
Phipps Plaza, Buckhead’s most acclaimed luxury shopping, dining and lifestyle destination, welcomed the addition of the luxe brand. The flagship is the brand’s eighth freestanding store in the United States.
An intimate affair, celebrity guests such as Khalfani Dennis, Trinidad James, Julian and Lucas Sanabria, Big Tigger, Claire Sulmers and many more, were seen shopping while enjoying savory bites and bubbly curated by MSquared PR.
“It’s very exciting for all of us at Givenchy to join the retail community at Phipps Plaza, a premier upscale shopping destination in one of the most vibrant and cosmopolitan destinations in the United States,” said Givenchy CEO, Renaud de Lesquen. “This prime location offers us the opportunity to connect directly with Givenchy’s fast-growing fan base in a highly engaging retail environment.”
The Givenchy store at Phipps Plaza showcases a full array of Givenchy ready-to-wear for women and men, accessories, and exclusive capsule collections. The store features the Spring 2023 Pre-Collection, featuring Creative Director Matthew M. Williams’ signature sharp tailoring, standout worked denim, and the House’s covetable accessories, spanning handbags, small leather goods, and footwear.
Looking into the future of fashion, Givenchy’s Creative Director Matthew M. Williams takes on a hybrid interpretation of essential streetwear as he unveils his collaborations with the Atlanta-born, New York-based underground brand (B).STROY. The goal: to create an experience beyond fashion that focuses on expressing individual style.
Projecting on the shared values, they strived to “create an experience beyond fashion that focuses on expressing individual style”. The capsule collection focuses on diversity, while inclusivity was showcased through cutting-edge materials and silhouettes along with some detailed finishing touches.
For those unfamiliar with the designers, co-founders Brick Owens and Dieter “Du” Grams are longtime friends who share a unified vision of fashion as an inclusive space for experimentation and expressing personal style.
This Givenchy location is the second in the U.S. to present the House’s reinvented retail concept, based on a natural stone-gray palette with contrasting tones, textures and materials that reconcile matte and rough, sharp and soft, and industrial and natural elements.
Central to Givenchy’s decor at Phipps Plaza are mannequin sculptures conceived in collaboration with the British artist Ewan McFarlane. In a conceptual display, the lifelike figures appear in striking positions and poses, like a freestanding art installation.
For more information, visit https://www.givenchy.com
Thanks, Givenchy x (b).STROY for fusing the worlds of art and fashion in a casual and forward-thinking way.
Yours in fashion,
Dr. Courtney A. Hammonds