CÎROC encourages people of the legal drinking age to drink responsibly.
Sean “Diddy” Combs and the makers of CÎROC Ultra-Premium Vodka have announced the launch of their newest flavor-infused innovation, CÎROC Honey Melon, just in time for summer.
CÎROC Honey Melon is a full-bodied spirit made with vodka distilled from fine French grapes and infused with melon, honey, and other natural flavors, resulting in a taste experience that is lusciously different and elegantly smooth.
“From developing the flavor and making sure it has a taste that’s undeniable, to perfecting every detail of the packaging and design, our focus with CÎROC Honey Melon was to deliver a special premium product that is truly innovative in the category,” said Sean “Diddy” Combs.
“We have established a history of excellence and with the launch of this limited flavor, we will continue setting the standard as a luxury spirits brand,” Combs continued.
CÎROC Honey Melon will hit shelves nationwide starting April 2023 until supplies last at a suggested retail price of $29.99.
The new product is encased in an emerald-hued bottle that embodies old-school grandeur with a modern twist.
Featuring bright, vibrant flavors and distinguished packaging, CÎROC Honey Melon continues the tradition of excellence and elite craftsmanship that has defined the premium spirit’s brand.
To kick off the arrival of the new flavor, CÎROC invites consumers of the legal drinking age to experience its newest innovation first-hand in Palm Springs during one of the biggest weekends of the festival season.
Beginning April 14, consumers will be invited to a one-of-a-kind weekend experience that will feature unlimited food & beverage offerings and a lineup of special guest DJs that will reimagine the country club at Soho Desert House. To learn more about Soho Desert House, please visit sohohouse.com.
History of CÎROC and Sean “Diddy” Combs
CÎROC Ultra-Premium Vodka is gluten-free and distilled from fine French grapes; a process inspired by over a century of wine-making expertise.
Launched nationwide in January 2003, DIAGEO – the world’s largest spirits and beer company – made spirits history in October 2007, by entering into a strategic alliance with entertainment entrepreneur Sean “Diddy” Combs, in which Combs and Combs Enterprises assumed the lead on all brand management activities for CÎROC.
The flavor portfolio includes CÎROC RED BERRY, CÎROC COCONUT, CÎROC PEACH, CÎROC PINEAPPLE, CÎROC APPLE, CÎROC MANGO, CÎROC SUMMER WATERMELON, CÎROC SUMMER CITRUS and CÎROC PASSION. In June 2018, Combs and the makers of CÎROC entered the brown spirits category with the introduction of CÎROC VS, Fine French Brandy.
In April 2022, the brand entered the ready-to-drink market, bringing the spirit of luxury and culture to the category with CÎROC Vodka Spritz.
For additional information, please visit www.CIROC.com