Posted on: July 10, 2024 Posted by: Mo Clark Comments: 0
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DAY TWO OF THE 2024 ESSENCE FESTIVAL OF CULTURE™ 

PRESENTED BY COCA-COLA®    

     We are in New Orleans, and it’s a time to celebrate. There’s right, THE 2024 ESSENCE FESTIVAL OF CULTURE™ PRESENTED BY COCA-COLA® day two has been activated, and Upscale Magazine has entered the chat. The city of N.O. has been ablaze from the daytime fireside chats to the heated performances from headliners Birdman And Friends Presents 30th Anniversary Of Cash Money Millionaires – reuniting the Hot Boyz on stage in their hometown, after nearly two decades, including Birdman, Lil Wayne, Juvenile, Mannie Fresh, and B.G. The concert included additional musical performances from artists that have partnered with Cash Money over the course of the three decades – Scarface, Bun B, and 2 Chainz.

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     Fans and friends have gathered to attend this iconic event for fun, laughter, shopping, and memories, of course. The Global Black Economic Forum HQ® returned this year for a discussion and action plan centered on the themes of the future of work, wealth, health, and democracy with conversations from those at the forefront of justice including, civil rights leader Reverend Al Sharpton, Congressional representative Maxine Waters, and MSNBC Correspondent Trymaine Lee. The movement has started and there’s a way for us all to do our part.  

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     Vendors and wellness entrepreneurs like Dreka Gates were set up during the day festival to share with the festival goers the importance of eating healthily and creating a healthy diet plan for you not only gain your energy back, but how to combat sugary foods with a healthier supplemental choice that’s just as sweet. When you look good, you feel good and the Beautycon™: ESSENCE Festival of Culture™ Edition definitely added to the addition of the wellness portion of the festivities by creating a space that champions black beauty.  Model and media personality, Sabrina Elba, shared reflection on the direction the beauty industry is heading and how this aligns with the values of consumers. 

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     Essence fest day two provided food for the soul and the body, and we can’t wait to see what day three holds. Keep it locked in to all of our social media pages and stay tuned because you don’t know what or who is going to “pop out and show them”. 

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