Posted on: November 16, 2023 Posted by: Sese Wilder Comments: 1

Black Biz Bus Tours is the first tour bus company in Atlanta that highlights only Black owned businesses. Partnering with The Russell Innovation Center for Entrepreneurs, by Supporting Black Businesses on Wheels, this Black Biz Bus Tour is set to be an experience that one will always remember.

Atlanta has the highest percentage of black owned businesses in the nation, however many people aren’t aware of these businesses. Black Biz Bus Tours will be featuring Atlanta’s finest Black owned brands in a new, unique, & fun-filled way on November 17, 2023 from 4:00pm – 9:00pm. The mission of Black Biz Bus Tours is to promote self determination, social mobility, and economic prosperity by offering resources to help black businesses.

Power of Collaboration

Founded in May of 2023, by Our Dollars Matter Founder/ Senior Strategic Brand Manager, Zaina Ihenacho & Atl Tours Founder, Dwight McQueen. These two powerhouses became a collective and created Black Biz Bus Tours to develop a hands on approach to significantly change how Atlanta supports black owned businesses.

Courtesy of Black Biz Bus Tours

“Black businesses across the country are launching innovative products, services, and offering new ideas to help the community. Our goal is to shed light to as many black owned brands as possible”, says Zaina Ihenacho, Black Biz Bus Tour Founder.

On Friday, November 17th, Black Biz Bus Tours will take passengers on a tour like no other, Sponsored by The Russell Innovation Center for Entrepreneurs (RICE). Passengers will first take a tour of RICE’s 54,000 square foot innovation space. They will then take a tour to four surprise Black-owned brick and mortar businesses in the Ponce City District where passengers will be given a warm welcome and receive a VIP experience. Passengers will take in views of the City of Atlanta and given the best photo opportunities of historical landmarks. They will also enjoy giveaways from participating sponsors, entertainment, networking, and have an amazing shopping experience. Amongst the passengers on this bus, will be RICE stakeholders, Atlanta Black Chambers, Atlanta Urban League, Influencers, CEOs, more.

“We are beyond proud to team up with Black Biz Bus Tours,” said Jay Bailey, CEO, of Russell Innovation Center for Entrepreneurs (RICE). “Like Black Biz Bus Tours, we are committed to advancing towards accelerating opportunities for black owned businesses.”

Russell Innovation Center for Entrepreneurs

RICE is a business generator serving metro Atlanta, created to support Black RICE Stakeholder in overcoming the unique barriers they face in building thriving businesses. At 54,000 square feet, RICE is the largest center of its kind in the United States. Our BIG IDEAS model meets every business owner where they are on their journey, fortifying them with a community of support, increasing access and exposure, focused on transformational change. RICE honors the legacy and visionary leadership of one the greatest RICE Stakeholder’s the city of Atlanta ever produced, the late great Herman J. Russell.

All Aboard The Black Biz Bus Tour

Would you like to experience Black Biz Bus Tours? Tickets are available for $49.99 each at Reserve your seat today!

If you’d like to have your business featured on the next Black Biz Bus Tour, have interest in booking a group package or have partnership requests, please go to or submit inquiries to

Lastly, to stay up to date with all things Black Biz Bus Tours, make sure to visit their website and follow on social media @blackbizbustours.


Sese Wilder


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