With more than 15 years of experience working for luxury brands, including Dom Perignon, Hennessy, Jay-Z’s Ace of Spades and Moët & Chandon, Donae Burston was ready to create an effervescent vibe of his own.
“It was just a situation where I’m seeing all these companies make
so much money off these brands. I always knew I wanted to be an
entrepreneur,” says Burston about his decision to launch La Fête du Rosé. “I would travel to France for a little bit of business and a little bit of pleasure a couple times a year, and rosé was always the drink of choice.”
The Baltimore native recognized the lack of diversity and representation in an industry that is heavily bankrolled by African American consumers. So La Fête du Rosé was born. “I just felt like no rosé brand was really speaking to the multicultural consumer and/or men. I wanted to change that,” the owner and CEO reveals. –Tamara Crockett
What’s your philosophy when it comes to style choices?
I’m very much a classic, timeless guy. I’m not for a lot of the over-the-top trends. I’d much rather buy some classic pieces that I can wear over years.
I’m into blacks and blues, grays and whites. I don’t do a lot of over- the-top colors. I may do that once in a while with some suits for a special event. But it’s definitely more of a Euro cut, not the skinny cut where you can’t move.
Is there a celebrity whom you’d switch wardrobes with today?
[English rapper] Tinie Tempah’s style is amazing.
Where do you find inspiration?
From traveling, honestly. You travel around to different places in the world and even the United States, and you see the nuances in each city or each place you’re going. So I pick up pieces and incorporate that into my existing style.
What’s your favorite style purchase of all time?
Cashmere hoodies from Brunello Cucinelli, and that’s because I travel so much. For me, it’s the most comfortable piece of clothing to travel in, and it’s dope.
What’s an often-overlooked grooming habit you think more men should pay attention to?
Nose and ear hair. There’s nothing worse. I think that’s something
that’s overlooked a lot. We focus so much on our skin, our teeth, but you skip that, which can say a lot.
Who were your style icons growing up?
Big Daddy Kane was the man growing up. If Big Daddy told us to get a Gucci sweat suit, we did it.