Supermodel Joan Smalls has revealed the results of her first collaboration with Estée Lauder with a new campaign for the brand’s Pure Color Envy Matte Sculpting Lipstick.
The Puerto Rican beauty and spokes-model for the French cosmetics house set tongues wagging last year when she turned up to the Costume Institute gala wearing a custom-blended electric violet lipstick that stole the show.
“I knew my dress was going to be a simple tan gown by Vera Wang, and I was just sort of like, ‘This needs something,’” Smalls says of the bold statement.
She caught the eye of Estée Lauder and the result is a 12-color collection of Pure Color Envy Matte Sculpting Lipsticks in showstopping hues with names like “Furious,” “Volatile” and “Irrepressible.”
The star color is “Commanding,” a deep burgundy that Smalls’s Instagram followers helped her to name.
The super-matte texture of the collection lets the color do the talking, without looking too high-maintenance.
“I love how matte lipsticks don’t look too overpowering or in-your-face, even if the color is bright,” says Smalls of her decision to opt for a shine-free product. A playful new video rolled out by the beauty house sees her putting the collection through its paces.