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PUMA RELEASE FIRST DESIGN FROM RIHANNA COLLECTION

September 16, 2015 Upscale
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Sports wear manufacturer Puma has unveiled the first fruits of a collaboration with Barbadian singer Rihanna and her Fenty label.

Leading the Puma By Rihanna Collection is the Puma Creeper, which remixes the classic Puma Suede design “with a little bit punk and a little bit rebel.” Musician and record producer Travi$ Scott was a creative director for the Puma Creeper photo shoot.

puma rihanna Creeper

A limited edition Creeper was made available September 14 with a global rollout from September 18. Early sales will take place at a Bowery Street pop-up in New York, September 15-17.

via luxuo

PumaPuma collectionRihannaRihanna Puma Collection
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