Farooq, a professional makeup artist based in Atlanta, initially made products for herself. After she shared them with others, the demand grew from there. She created her super-successful Skin Glass product to help women achieve that photoshoot-ready look. Now Farooq, who packages and ships orders herself, is in awe of the Noorface fan love and support every time she sells out. –Tamara Crockett
Tell us more about what inspired you to create Noorface products.
I was inspired to create Skin Glass because I felt it was something missing in my kit. I’ve been doing makeup professionally for 10 years, and I wanted to create something that infused makeup and skin prep/care together.
What sets your brand and products apart from others?
Skin Glass is for the everyday woman. You don’t have to be an expert to use it. The versatility of how you can apply it is also a bonus. You can mix it in with your foundation or moisturizer. You can wear it alone for those no-makeup days, or you can pat it on top of your makeup to give your skin that glass-like photoshoot glisten.
What’s your experience been like as an indie female brand owner?
It’s been amazing. It was important for me to understand the “why” of Skin Glass and keep working from that place. I just want women to feel good in their own skin while also nourishing it with organic oils.