With gallant décor ascribed to the most macho guy—the rusty grille of a vintage Chevy pickup, framed hammers, vintage leather boxing gear and a photo of Muhammad Ali hanging on a wall covered in wide plank flooring—Hammer & Nails is Los Angeles’s premier nail salon just for men. In this dimly lit, testosterone-filled sanctuary, chaps sink into king-size leather armchairs, slip on cushy headphones, watch personal flatscreen TVs and sip complimentary beer (and soon, scotch) while their cuticles are pushed back, calluses removed and extremities massaged. “Hammer & Nails sets itself apart by promoting health and wellness,” says Michael Elliot, founder, owner and screenwriter. “Active guys or men who work with their hands have a particularly tough time keeping their extremities healthy.” With strategies like targeting celebrities, athletes, businessmen and gentlemen simply looking to be pampered in an environment free of judgmental stares from the opposite sex, Hammer & Nails “puts the man in manicure” (hammerandnails-salon.com).
Words: Shydel James
Photos: Courtesy of subject