GLAM UNIVERSITY’S GIRL POWER SLEEPOVER DELIVERS POWERFUL PERSONAL AND BUSINESS MESSAGES to Help You Become a BOSS
It’s a New Year and with New Year’s Resolutions flying around it’s good to be surrounded by women that you can learn from and can be inspired by and ultimately aspire to be.
That was the theme of this year’s Glam University’s Girl Power Sleepover as women from all over came to be apart of something powerful and something amazing. Aspiring businesswomen got the chance to meet and interact with 25 successful businesswomen including the founder and former CEO of Nasty Gal and New York Times Best Seller of Girl Boss, Sophia Amoruso.
The series of classes Glam University offered this past weekend gave businesswomen tips and tricks on how to be successful and how to brand and market themselves.
With a fabulous setup at downtown Atlanta’s W Hotel, attendants had the chance to partake in goodies from Design Essentials, Curls, Miller Coors, and more. Informational sessions included Talking with Zane, where the New York Times best seller and movie producer shared her experiences in literary arts as well as being the top African-American woman publisher, and the emotional state needed in order to be an author; Branding 101 with Michelle Alexander(General Motors), Munson Steed (Rolling Out), & Karen Civil (Live Civil), where these three branding and marketing influencers conducted a panel and lesson on how to build a brand and ultimately how to make money from your brand; and Curls – Kitchen to Mainstream with Curls founder & CEO, Mahisha Dellinger, who shared her life story and how a corporate job and an issue with race allowed her to rise and create a company and product that has generated millions and that now has natural girls begging for more! The day also featured The Upscale “Pitch Your Biz” event, which gave 15 businesswomen the opportunity to pitch their businesses for a chance to win $500 and a feature on the Upscale Magazine website.
As the day progressed it was time for the main attraction – Sophia Amoruso, THE Girl Boss. She spoke about how her company, Nasty Gal, started as a warehouse EBay shop to now being a multi-million dollar company that has blown up the online shopping world to having two physical stores with amazing products (FYI: The Courtney Love line will premiere January 14). What I got from listening to Sophia was that although her brand makes a lot of money, and aside from the fact that she did a lot of leg work on her own (she raised $1.5 million before seeking investors), having and maintaining loyal customers is the most important thing, something that is hard to find (in my opinion) with a lot of companies. Let’s face it, these days a quick dollar means more to companies than having customers who will go to war for your brand and who will continuously spend money on a product they believe in. It was refreshing to hear from Sophia. Additionally, she gave advice on how to start businesses as well as discussed her transition from leaving Nasty Gal as CEO.
Other notable businesswomen that attended were: Tahira Wright (The Cut Life), Alex Wolf (Boss Babe), Dr. Jackie (Married to Medicine), Jewel Tankard (Thicker Than Water), and more.
I can truly say that I left the Girl Power Sleepover feeling extremely motivated and inspired by the stories these women told us and all of the advice they gave in regards to building a business and brand. The wealth of knowledge shined an entire new light on being a woman in business and further encouraged us to not be afraid or intimated by being a woman in business. You can have it all and still be fierce!
Thank you to Glam University and Sabrina Peterson for hosting this event. I can see nothing but success in your future!
Words: Samantha Denӓe
Follow me on Instagram @samanthadenae08