The latest brainchild of entrepreneur and Bulletproof Coffee mastermind Dave Asprey, FATwater is precisely what it sounds like: H20 with tiny drops of fat (coconut oil) suspended in it. Asprey says the product, which contains 2 grams of saturated fat and 20 calories per serving, provides the drinker with a short-term energy boost, helps the body burn fat (for some reason) and aids in appetite suppression. Currently available in only a handful of places in Los Angeles, FATwater will soon be available nationally, Asprey says.
Nutrition experts tell the New York Daily News and Time they’re skeptical about Asprey’s health claims, and neither the tabloid’s nor the magazine’s tasters were impressed, either. The Daily News’ reporters compared the tastes of berry and lemon FATwater flavors to “liquid soap” and “Crystal Light not fully diluted,” respectively. Time staffers likened the taste to lotion and “sweetened” water left sitting out at room temperature too long, gathering dust; they also complained about the unpleasant sensation of a coating on the tongue.
“Two testers physically shook with revulsion,” Daily News reporter Jacqueline Cutler writes. “But one took a deep sip, swallowed and gave FATwater its highest praise: ‘You know what? It’s not that bad.’”
And when “not that bad” is the best you can do, that’s definitely not that good.